LUKUMADES GREEK DOUGHNUTS ROLL ON TO THE GLOBAL MARKET

Media release: Lukumades Greek doughnuts rolls onto the world.

When you’re known world-wide for slinging Greek doughnuts this good, not even a global pandemic can keep thousands of loyal customers apart from their favourite Lukumades or stop Australia’s much-loved franchise from bringing its unique brand of Greek doughnuts to a global audience. 

”They just can’t get enough of our Greek doughnuts!” Mr X

Such is the faith that Lukumades founder, Exarhos Sourligas, otherwise known as Mr ‘X’, has in his Greek doughnuts with a modern twist, that Lukumades has not only continued to keep all of its Australian stores open throughout the pandemic, but also launched the first of five stores in Indonesia in September 2020 to critical acclaim. 

Indonesia is only the beginning of the global rollout

It’s no surprise that its customers at the Aeon Mall BSD, just outside Jakarta, have voted with their feet from day one.”Our first store exceeded our wildest expectations with up to two-hour queues from opening day. They just can’t get enough of our doughnuts,” Mr X said. Five months after opening, the long queues have continued. 

Since September 2020, Lukumades has opened four more stores in shopping malls across Indonesia including Lippo Mall Puri, PIK Golf Island, Central Park and Kota Kasablanka with more plans to expand across Asia in 2021. 

While Indonesian customers love Lukumades’ traditional menu, the Matcha Balls remain a firm favourite alongside the global crowd-favourite Bueno Balls. The Lukumades’ team is also constantly recipe testing and researching opportunities to evolve their menu for local tastes, teaming up with Brun Premium Chocolate to offer speciality iced chocolate drinks for the warmer climate. 

Covid no match for the love of doughnuts

In the Melbourne and Sydney stores, the pandemic hit hard in early 2020 with the loss of up to 70-80% foot traffic due to lockdown restrictions. However, thanks to Lukumades’ army of hungry fans and pivoting the business to food delivery platforms UberEats, Doordash and Deliveroo alongside its bricks and mortar stores, Lukumades remains one of Australia’s biggest success stories. 

The next Australian store to open will be Roxburgh Park, in Melbourne’s north in early 2021, followed by more openings across Melbourne and Sydney later in the year. The new store will join national offerings in West Melbourne, Windsor and Carlton in Victoria and Chippendale in New South Wales. 

Despite challenging times, the brand has no plans to slow down and will continue growing across Australia and the international market in 2021 and beyond.

 “This past year has been really tough and the world needs doughnuts now more than ever. Lukumades is here to share the best Greek doughnuts on the planet with everyone.” Mr X said. 

Melbourne - Sydney - Indonesia 

Media contacts
For more information, interviews or farnchising opportunities, please contact: 
Antoinette Adam (Qatar) 
Mob: +97439900252 
E: antoinette@lukumades.co or 
Vince D’Andrea (Australia) 
Mob: +61 (0) 438 777 890 
E: vince@lukumades.co 
Instagram: @lukumadesaustralia | @lukumades_indonesia
Website: www.lukumades.co